This comic look at advertising and the media finds Elaine Scott, an advertising executive whose position is in jeopardy, in Florida to meet the Mulgrews, European clients she must sell on adopting her agency's campaign for their Swiss Mountain Sausages. Mulgrew insists that the campaign and all those connected with it must reflect wholesome family values. After Elaine hires a beach bum, Tim Billings, to pose as her spouse, her new husband arrives at the hotel. The balcony between suites becomes a comic causeway with the sausage campaign handing in the balance. Who IS Tim Billings? Why is that newspaper woman prying about? Why has Elaine's opportunistic former husband appeared on the scene? And will the sales pitch succeed? A multiple surprise ending caps this hilarious foray into the world of advertising.