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Corporate Video Production: Beyond the Board Room (and Out of the Bored Room)

Corporate Video Production: Beyond the Board Room (and Out of the Bored Room)

Stuart Sweetow

ISBN: 9780240813417

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Corporate video production used to be seen as a bland area of video, with a talking-head, PowerPoint-slide style. Now, corporate video is seen as more important than ever before, with opportunities for companies to distribute video online and more contracts available to video professionals. Stu Sweetow shows aspiring and pro videographers how to land coveted corporate contracts with comprehensive techniques learned from his years in the industry. Corporate Video Production teaches videographers how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Readers will learn how to shoot on location or in a studio and how to work with employees-turned-actors. Armed with Sweetow's advice, videographers will get contracts and produce online videos and podcasts for corporations, government agencies, and non-profit organizations.
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