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Everyday Fashions of the Thirties as Pictured in Sears Catalogs

Everyday Fashions of the Thirties as Pictured in Sears Catalogs

Dover Publications

ISBN: 9780486251080

For this historically accurate sampling of authentic 1930's fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York City, selected for reproduction 133 representative pages from rare Sears catalogs of the period (1933-1939). Hundreds of illustrations record what men, women, and children were actually wearing in the '30s when, as a copy line from the fall 1930 catalog proclaimed, "Thrift is the spirit of the day. Reckless spending is a thing of the past".

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Over 130 fully illustrated pages from Sears catalogs offer historically accurate images of what men, women, and children wore throughout 1930s. Hundreds of illustrations reflect the era's mood of economic austerity and its departure from the flamboyance of Twenties fashions in favor of lower hemlines and garments made from more traditional, affordable materials.
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