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LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn

LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn

Brian Carter

ISBN: 9780789749680

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Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales
This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you're an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it YOU'LL LEARN HOW TO
Identify the fastest, easiest ways to profit from LinkedInApply today's 15 most valuable Internet marketing principles to your LinkedIn presenceNetwork for dollars, with this book's proven six-step relationship-building processFind hot prospects through quick LinkedIn prospecting and introductionsUse LinkedIn as a "passive prospecting platform" Generate more leads without more work Attract "mega-leads" through LinkedIn Answers, Events, and GroupsStrengthen brand awareness and spread key messagesLeverage content marketing (infographics and more) to boost brand awareness and generate more leadsAccelerate your sales cycle with LinkedInImprove your lead funnel and ensure that prospects are qualified before they talk to salespeopleEstablish efficient weekly LinkedIn marketing routinesOptimize LinkedIn ad campaigns to maximize clicks, leads, and sales
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