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Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

Jane Maas

ISBN: 9780312640231

Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.

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"Breezy and salty." -"The New York Times
""Hilarious Honest, intimate, this book tells it as it was." -Mary Wells Lawrence, author of "A Big Life" ("In Advertising") and founding president of Wells Rich Greene
"Breezy and engaging though] ...The chief value of "Mad Women" is the witness it bears for younger women about the snobbery and sexism their mothers and grandmothers endured as the price of entry into mid-century American professional life." -"The Boston Globe
""A real-life Peggy Olson, right out of Mad Men." -Shelly Lazarus, Chairman, Ogilvy & Mather
What was it like to be an advertising woman on Madison Avenue in the 60s and 70s - that "Mad Men" era of casual sex and professional serfdom? A real-life Peggy Olson reveals it all in this immensely entertaining and bittersweet memoir.
"Mad Women" is a tell-all account of life in the New York advertising world by Jane Maas, a copywriter who succeeded in the primarily male jungle depicted in the hit show "Mad Men."
Fans of the show are dying to know how accurate it is: was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife almost left him when she found the copy of Screw magazine he'd used to find "a date" for a client, to the Ogilvy & Mather's annual Boat Ride, a sex-and-booze filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, "Mad Women" also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.
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