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Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video

Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video

Richard Harrington, Mark Weiser

ISBN: 9780240815091

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Description
$44.95
Trade Paperback

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Description
Setting realistic expectations and managing the process is key to producing successful video. More than a guide to the proper tools and buttons to push, this book tells professionals what video can (& cannot) accomplish, and how to manage a production to see that it fulfills the established communication objectives. It is an accessible guide to the technology that is application agnostic; it presents the reader a tried-and-true process without a bias toward specific tools. Planning documents, production benchmarks, and distribution options, are all presented in a way that are useful to the communications professional; whether they are producing the video themselves or overseeing a vendor.
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