loading

1-866-598-8449

Customer Service available Mon - Fri 9am to 9pm EST Sat & Sun 1pm to 8pm EST

Programming for TV, Radio and the Internet: Strategy, Development, and Evaluation

Programming for TV, Radio and the Internet: Strategy, Development, and Evaluation

Brian Gross, Lynne Gross, Philippe Perebinossoff

ISBN: 9780240806822

More Information Below:

Description
$73.95
Trade Paperback

This item is not in stock, but you aren't out of luck!

Let us know if you need it! We'll notify you once it is available.

Before adding items to your notifications list, please create an account or log-in.


Description
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations
Now Playing
Loading
Producer
City
State
Opening
Closing