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The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

DJ Waldow, Chi-Li Wong

ISBN: 9780789749697

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A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing
"They" say email is dead. Baloney 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy But email has changed. Email users have changed. To get breakthrough results, you must break the rules Whether you're B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything
Learn how to
Discover which email marketing "rules" are obsolete--and when to break the restOptimize every component of your message and campaignDrive list growth that translates directly into the top lineEncourage opt-in by systematically simplifying signupBring real humor and creativity back into your emailWrite a great main call to action--and great secondary and tertiary calls, tooTake full advantage of tools ranging from QR codes to texting to grow your email listMake better technical decisions about prechecked opt-in boxes and other attributesKnow when to deliberately introduce "imperfections" into your emailsUse email marketing and social media to power each otherPrepare for the short- and long-term futures of email marketing
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