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Shoot to Sell: Make Money Producing Special Interest Videos

Shoot to Sell: Make Money Producing Special Interest Videos

Kim Miller, Rick Smith

ISBN: 9780240823768

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Special interest videos are essentially any videos that are not for broadcast and are monetizable. They include the following genres: exercise, sports, kiddy videos, corporate/training, gardening, how-to's. etc. For example, the Baby Einstein franchise began as SIV's created by a mom looking for quality programming for her kids; down the line, Disney bought the rights for millions of dollars. Whatever interest or hobby you have, there is a video about it. These videos are simple to produce and can reap financial rewards with good planning and the vast distribution opportunities the internet has opened up. This book is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment and with minimal risk. It details the necessary fundamentals of market research and planning that are required to maximize the chance of success for anyone who has an idea or expertise they want to showcase in video. It is ideal for people of modest means who want to produce and market their own specialty videos. The book is appropriate for those don't know how to produce a video (e.g., a fitness guru who wants to team up with a producer to create exercise videos) as well as experienced videographers who want to enter this genre and increase their income. The internet has opened up unprecedented opportunities for content creators of all types (writers, artists, filmmakers, trainers, bloggers) to finely target niche customer segments and find an audience online.
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