Howard's "Furniture Emporium" in Oldport is in a precarious state, due to Israel's old-fashioned methods. Along comes Ruth Ambrose, graduated from normal school but in need of employment. Israel gives her a job, and through her progressive ideas business begins to pick up and the store becomes a huge success. Tribulations overtake Ruth, but in the end she triumphs and wins the love of the proprietor's man, Allen. The play is filled with delightful and authentic New England characters, and the "Down East" atmosphere is faithfully pictured.