Helena Rubinstein and Elizabeth Arden defined beauty standards for the first half of the twentieth century. Brilliant innovators with humble roots, both were masters of self-invention who sacrificed everything to become the country’s first major female entrepreneurs. They were also fierce competitors whose fifty-year tug-of-war would give birth to an industry. From Fifth Avenue society to the halls of Congress, their rivalry was relentless and legendary – pushing both women to build international empires in a world dominated by men.
- Genre: Adaptations (Literature), Biography, Period
- Time Period: 1960s, 1950s, 1940s / WWII, 1930s
- Cast Attributes: Reduced casting (Doubling Possible), Strong Role for Leading Woman (Star Vehicle)
- Target Audience: Adult